Stand The F*ck Out | Get The Book (And More!)

The ones who need the methodology the most and will get the most from it are:

Marketing business owners. You want to grow your creative business and help your clients stand the f*ck out. I’m loosely using the term “creative business” to include ad/digital/social media agencies, PR firms, consulting practices, and so on.

Marketing executives. You’re working in a high-pressure environment where you’re expected to deliver much more with far less. You must prove your worth to shareholders, bosses, or teammates, almost every day.

Reluctant marketers. You’re a creator, founder, or small business owner who didn’t set out to be a marketer. Yet you find yourself creating a “lead magnet” to grow your email list, maintaining a content calendar for your “socials,” and learning copywriting from a 19-year-old YouTuber.

But please don’t put the book down if you don’t fit neatly into these categories. Over the years I’ve seen this methodology benefit gelato makers in Saudi Arabia, physiotherapists in Québec, and real estate agents in Ireland. So, in short, if you have a conscience, want to grow your business, and feel overwhelmed by marketing bullshit, I hope you’ll still give it a go.

The book follows the four stages of Stand The F*ck Methodology. Inside each stage, every chapter is structured the same way:

The Story. A little story to introduce the key idea.

The Problem. Introducing the problem at hand.

The Solution. Following up with what we're going to do about it.

The Plan. A detailed action plan with specific steps.

The Doubts. The most common objections and questions you probably have.

The Recap. A brief summary of each chapter.

I’ve also sparkled little highlight boxes throughout the book to make sure you don’t miss the most important concepts and things to remember.

You're right, most marketing advice is vague, shady, and super boring. When I started working on the book three years ago, my aim was to write something that I really wanted to read. Something that's actionable, simple, and fun.

And I knew I needed help. So I invited 70 seasoned marketers and business owners to rip it apart. Without their 5,000 comments and reactions (!) across three versions of the manuscript, this book would have been... bleh. Thanks to their help, I can honestly say it's not bleh anymore. But, please, see for yourself. And if you're not happy with the book and/or training materials, just get in touch and I'll refund you.

I hate marketing, too! I mean, "bullshit" marketing... The shady, unethical, annoying kind. If you have a conscience, want to grow your business, and feel overwhelmed by marketing bullshit, I hope you’ll still give it a go.

No. Charging extra for my signature feels very weird. Sure, it’s an ego boost to be asked, but I’d rather save that for special occasions, like meeting you at a conference, thanking beta readers, or other meaningful moments.

Because it's better for you, for me, and the planet. I'm working directly with Lulu Direct, a print-on-demand B-Corp, to print and deliver the books. A few benefits:

(1) The print quality is superior to Amazon and other providers.

(2) I can offer more than a black-and-white paperback version, like online courses, cheatsheets, or “Roger the Rooster” fanny pack.

(3) I can keep the profits for myself instead of giving too much money to Bezos.

Things might change as the launch progresses, but I’m super happy with what I’m able to offer you.

Within minutes. Check your inbox for an email asking you to create your Podia account. Podia is the tool we use to store your digital content—like the ebook, action kits, or canvas.

Nowhere... For now! But I'll get to it once the first part of the launch is over.

Yes, and you can get up to 35% off when you order in bulk. Fill out this quick form and we'll get back to you within 24 hours (exc. weekend).

No, it's not weird at all. And maybe it's all been engineered to elicit this response... Who knows.