4 Stages
STAGE 1 - INSIGHT FORAGING
It all starts with insight foraging, where you dig deep to uncover what makes your customers tick.
STAGE 2 - UNIQUE POSITIONING
Then you’ll use unique positioning to give people a damn good reason to choose you over the rest.
STAGE 3 - DISTINCTIVE BRAND
With a distinctive brand, you’ll make sure you’re impossible to forget, even if people aren’t ready to buy right now.
STAGE 4 - CONTINUOUS REACH
And finally, continuous reach keeps the right people coming back for more while drawing new ones in.