One-Page "Stand The F*ck Out" Canvas

I don't work in marketing but in customer support. I discovered this book because I was looking for an offbeat CX newsletter. Louis Grenier's "Stand the F*ck Out" is a treasure trove of unconventional wisdom and practical techniques that transcend job titles. The mindset and approaches detailed in this book aren't confined to marketing: they can change how you tackle challenges in any field. It's a game changer for anyone looking to make an impact.

Louis offers actionable steps for figuring out your audience and the way into their hearts (wallets). It’s evident the book is filled with hard-earned skills and that Louis walks the walk!

To be honest, I initially bought the book as a tribute to the years of quality podcast episodes that I consume with a bit of guilt for stealing (and monetizing) so much wisdom.I thought this book would gather dust on a shelf and I would never think about it again. At least until the next time I heard "Bonjour Bonjour!" by Louis on Spotify. But then, I gave the man my 30 euros, right? We're even, I guess.

Needless to say, I took my sweet time to read the book and, fuck me, it was great. 4 years of shattered wisdom condensed into one handy thing, presented by a rooster in a beret. A method that is dense and clear, actionable (to use a trashy word) and clever.

It's the book I want every one of my clients to have read so that we can start enjoying our work and doing it properly (not chasing after the last hack who'll get away with robbing us of our credibility, costing us our souls, what's left of our dignity and my faith in humanity).

Thank you Louis.

(Ps : pardon my english, i'm french like our favorite contrarian.)

Everything you need to know in order to do 2025 "marketing" no horseshit marketing.
Seamless methodology by someone who knows what he is talking about.
Buy now, pay now, and thank later.

This book is what you need if
- you don’t know anything about marketing (Lucky you, start here and don’t look around)
- you know a lot from marketing people(even if they’re great instructors and marketers) who each has their own genius in part of the marketing pie and you need to tape what you learned together

Louis made a great job simplifying and logically arranging how to think and execute a whole marketing plan starting from zero till the end(even if there’s no end, but for every single thing you have to do you can rinse and repeat the methodology)

I love frameworks, and I haven’t put this book aside from the day I got it. Don’t expect to read it one time. I’m going back and forth and it’s always on my desk while I’m working

And needless to say: it has the right amount of humor needed to cheer you up while panicking over planning or executing your marketing strategies.

This book is a warm hug for anyone doing client work and helping people grow their businesses that you’re not missing anything of the shiny stuff cool kids sell. And it shouldn’t be easy as they try to tell you Although the book simplifies the process

P.S: if you order a package it comes with a French man head sticker that your toddler will 😳 at

Simply stated: this book had a true impact on me, and my business.
It helped me to realize that you can dare. You can try. It's ok to be wrong, to fail even sometimes.
The Storytelling Tribe, my own venture, hopefully will stand the f*** out thanks to this book.

One of the top business books I have read - actionable, step-by-step guidance. As an experienced consultant, I was surprised to see how Louis was addressing my thoughts and objections literally seconds after I had them, in every page of his book. Pure experience distilled to a book. Buy it yesterday.

Louis delivers a book where so much marketing literature fails to achieve - a simple, practical guide grounded in evidence that gives you a map to build your career and planning around

Whether you’ve only just jumped into marketing or you are 20 years into your career I would consider asking yourself to pause on buying “that online learning marketing module” and rather invest in this book….you’ll learn so much more

Louis' book is a marketing masterclass to put in the hands of every entrepreneur out there. Well done to him, and to any future reader : enjoy!

There's Lean, there's ROI, and now STFO. Buy it, read it, inwardly digest it, practice it, then prepare to STFO!

I just followed the method, it is really logical and easy to understand. I'm gonna apply the results next quarter, thanks for the amazing work !

This book is exactly what I thought it would be from Louis: very practical, no-BS, and insightful about what it *really* means to do marketing. Glad I bought it in all of the formats.

Small businesses are the underdogs of the business world. Standing out is the least risky risk, and Louis' book tells you how.
And by the way, if you are the owner of a compost or mushroom business and want help streamlining workflow and learning to delegate so that you can enjoy life as well as saving the planet, hunt me down.

Back to the basics of marketing for marketers and marketing 101 for non marketers. Action based, you won’t have any more excuses to stand out and create strong, effective and efficient marketing strategies and marketing actions. Thank you Louis Grenier for creating this book that stands out from everything available out there.

(From Goodreads: https://www.goodreads.com/review/show/7132486495)

I'm further ahead with my business than I would be without Louis and his emails & podcast - and this book is a fast track to getting a condensed version of a LOT of that insight & advice, which is pure gold. If you, too, hate marketers but also have a business to run... this is your escape hatch, or at least it was mine. It's so good that I already gave a copy away - so maybe buy 2 in case you have a tendency to do that as well.